Breaking the fourth wall with a hipster milk campaign

Picture of By Nicky van der Eem

By Nicky van der Eem

[mks_dropcap style=”letter” size=”48″ bg_color=”#ffffff” txt_color=”#000000″]A[/mks_dropcap]ll over Amsterdam a new campaign of Oatly has spread into the JC Decaux advertisement spots. With just some simple sentences they are able to definitely catch our attention.

The hipster oat milk has been in the stores for a couple of years but they have now decided to throw out a big campaign for some more attention. They did not make use of beautiful models or unrealistic special effects or sceneries. They simply tried to get our attention with some funny and relatable sentences. Not very difficult, but it’s not something which we would not expect and that’s exactly the power of it.

Have you already seen this campaign? 

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